Mobile Marketing: Does Your Website Pass the Informative Test?

Informativeness is measured by four things: Web site informativeness, vividness, irritation, and product choice. With such a large range, marketers have to balance look, information cleanliness and product details within the parameters of a mobile phone and its small screen. In order to keep information clean and neat, marketers need no include photos unless needed to keep consumers happy with content.

In fact, an article on developing mobile pages suggests the following, “Make the most of your real estate by avoiding large pictures or logos. Page real estate is so valuable on a mobile site due to constraints in screen resolution and the need for large, clear buttons and boxes: images will add little value to most pages. If you wish to use images, do so pragmatically; a pared-down version of your logo atop each page should double as a link back to your mobile homepage.” ( Meaning to keep importance on information, not photos. This will help with irritation and infromationness. However for product choice, when details are needed, photos and/or video may be beneficial and help with vividness.

To get an idea of how a mobile website page should look, visit any of this top 10 mobile website pages shown below: