Are Advertorials Effective?

Advertorials, a cross between an editorial and advertisements have become increasing popular. Ranging from 1 to 2 pages, and sometimes up to 16 pages long, advertorials provide great educational and scientific information for the consumer. In fact, have deemed themselves to be very effective, according to well known copywriter, Joe Vitale, advertorials are up to 500 times more likely to be read than a regular advertisement.

Two things that help to add creditability to the product…first, an advertorial adds information for the consumer in the subject that they are interested in, and second, it appears that the advertisement is from the editor.

For tips on how to make your advertorial more interesting and effective, please visit Susan Alloco’s article called “9 Key Points for Increasing Sales with Advertorials“